The Gerber Life Insurance Company was formed in 1967 as a subsidiary of the Gerber Products Company, which itself is a subsidiary of Nestlé, in Fremont, Michigan.
It is headquartered in White Plains, New York.[1] It is one of the top direct-response marketing insurance companies and a leading provider of juvenile life insurance. Gerber Life Insurance Company has more than $33 billion of life insurance in force with over 2.9 million policies throughout the United States, Puerto Rico, and Canada
Esurance also markets itself heavily Esurance also markets itself heavily through sports teams and sporting events, where it casts itself as being more environmentally friendly than competitors. The company has sponsored a number of sporting events and teams, including the US Open tennis tournament, the Golden State Warriors, and the San Francisco Giants.
through sports teams and sporting events, where it casts itself as being more environmentally friendly than competitors. The company has sponsored a number of sporting events and teams, including the US Open tennis tournament, the Golden State Warriors, and the San Francisco Giants.
In February 2015, Esurance released their Super Bowl XLIX commercial, featuring Bryan Cranston parodying his Walter White character from Breaking Bad.[17] In April 2015, Esurance and Major League Baseball today announced a new multi-year sponsorship in which Esurance will be the exclusive auto insurance partner for Major League Baseball.
In 2010 Esurance launched a new advertising campaign designed by the firm Duncan/Channon. By this point the company had an advertising budget of $100 million. Set in a fictionalized version of the Esurance office, but featuring actual Esurance employees, the commercials emphasized both the company's high tech platform and the personal touches offered by speaking to employees. The campaign was a deliberate break from focusing the advertisements on the 18-24 male demographic
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